{"product_id":"zero-to-one-9780753555200","title":"Zero to One","description":"\u003cp\u003eThe next Bill Gates will not build an operating system, and the next Larry Page won't create a search engine. If you are merely copying these innovators, you aren't truly learning from them. In \u003cstrong\u003eZero to One\u003c\/strong\u003e by \u003cstrong\u003ePeter Thiel\u003c\/strong\u003e and \u003cstrong\u003eBlake Masters\u003c\/strong\u003e, the authors emphasize that doing what we already know leads the world from 1 to n, merely adding more of something familiar. Instead, every new creation must transition from 0 to 1, which is the essence of innovation.\u003c\/p\u003e\n\n\u003cp\u003eThis insightful book, published in 2015, explores key themes in \u003cstrong\u003eentrepreneurship\u003c\/strong\u003e, the \u003cstrong\u003ediffusion of innovations\u003c\/strong\u003e, and \u003cstrong\u003enew business enterprises\u003c\/strong\u003e. Thiel and Masters provide a framework for thinking about how to create groundbreaking products and services that truly stand out in a competitive market. By understanding the principles of creating something entirely new, readers can unlock the secrets to building a successful business.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eZero to One\u003c\/strong\u003e is ideal for aspiring entrepreneurs, business students, or anyone interested in understanding the dynamics of innovation and product development.\u003c\/p\u003e","brand":"Peter Thiel - undifferentiated, Blake Masters","offers":[{"title":"Default Title","offer_id":50898380259670,"sku":"9780753555200","price":15.31,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780753555200.jpg?v=1753640695","url":"https:\/\/www.laufgard.com\/products\/zero-to-one-9780753555200","provider":"Bookshop","version":"1.0","type":"link"}