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Jochen Wirtz
Managing People For Service Advantage
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Managing People For Service Advantage
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Managing Customer Relationships And Building Loyalty
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Managing Customer Relationships And Building Loyalty
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Essentials of Services Marketing
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Essentials of Services Marketing
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Winning In Service Markets: Success Through People, Technology And Strategy
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Winning In Service Markets: Success Through People, Technology And Strategy
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Winning In Service Markets: Success Through People, Technology And Strategy
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Winning In Service Markets: Success Through People, Technology And Strategy
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Understanding Service Consumers
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Understanding Service Consumers
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