Advertising International

Discover the evolving landscape of the advertising industry with "Advertising International" by Armand Mattelart. Published in 2017 by Taylor & Francis Ltd, this insightful hardback spans 260 pages and offers a comprehensive survey of significant changes over the past two decades. Mattelart delves into the rise of international conglomerates and the strategic diversification of advertising agencies into public relations and media buying. This book is essential for anyone looking to understand the complexities of modern advertising and its global implications. Whether you are a marketing professional, student, or simply interested in the field, "Advertising International" provides valuable perspectives that will enrich your knowledge and understanding of the industry.