Advertising Media Planning, Seventh Edition

Discover the essential guide to crafting effective media plans with Advertising Media Planning, Seventh Edition by Jack Zanville Sissors. Published by McGraw-Hill Education - Europe in 2010, this comprehensive hardback edition spans 496 pages and offers invaluable insights into achieving your marketing objectives through strategic media selection.

This seventh edition not only covers traditional media channels such as TV, radio, and print but also delves into contemporary media forms. Enhanced with major advertiser case histories, this book equips you with the knowledge and tools necessary to navigate the evolving landscape of advertising. Whether you're a marketing professional or a student, Advertising Media Planning is your go-to resource for understanding the intricacies of media planning and execution.