Ambush Marketing and Brand Protection

Discover the essential guide to understanding the complexities of ambush marketing with Ambush Marketing and Brand Protection by Phillip Johnson. Published by Oxford University Press in 2021, this comprehensive third revised edition spans an impressive 656 pages. This book is the only one dedicated solely to the laws governing ambush marketing in the UK and beyond, offering an in-depth analysis of relevant legislation tailored to specific sporting events. Additionally, it explores the protection of traditional intellectual property rights within this dynamic field. Perfect for legal professionals, marketers, and anyone interested in brand protection, this authoritative work equips readers with the knowledge needed to navigate the intricate landscape of ambush marketing. Enhance your understanding and stay ahead in the competitive world of branding with this indispensable resource.