Appraisal and the Transcreation of Marketing Texts

Discover the innovative world of marketing with Appraisal and the Transcreation of Marketing Texts by Ho, published by Taylor & Francis Ltd in 2024. This insightful book spans 200 pages and delves into the dynamic interplay between transcreation and Appraisal Theory, specifically focusing on luxury brand texts in both Chinese and English. Ho's work offers fresh perspectives and valuable insights into the intricate process of marketing transcreation, making it an essential read for students and scholars in translation and marketing studies. Enhance your understanding of how language shapes consumer perception and brand identity through this engaging exploration of contemporary marketing practices.