B2B Brand Management

Name: B2B Brand Management
Brand: Philip Kotler
SKU: 9783540253600
Price: 60.62 EUR
Availability: OutOfStock

Philip Kotler

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Autorius Philip Kotler

Žanras Sales & marketing, Marketing - General, Business/Economics, Business & Economics, Business / Economics / Finance, Management - General, B2B Brand Management, B2B Branding, Brand Management, Brand Myths, Branding, Business & Economics / Marketing / General, Business Branding, Business Brands, Business-to-Business Branding, Re-branding, Finance, Brand name products, Case studies, Management

Leidėjas Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Leidimo metai 2006 m.

Puslapių skč. 357 psl.

Viršelis Hardcover

ISBN 9783540253600

Kategorijos Management

B2B Brand Management

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.

B2B Brand Management

€60,62

€60,62 €62,49

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