Basic Marketing Research with Excel

Discover the essentials of market research with Basic Marketing Research with Excel by Alvin C. Burns. This comprehensive textbook, published by Pearson Education (US) in 2011, is designed specifically for undergraduate Marketing Research courses. Spanning 416 pages, the third edition provides an engaging introduction to the fundamentals of market research.

Utilizing Excel add-in software for data analysis, this book incorporates an integrated case study and hands-on experiential learning exercises. Students will find valuable resources that not only enhance their understanding of market research concepts but also equip them with practical skills for their future careers in marketing. Whether you're a student or a professional looking to refine your research expertise, this book is an essential addition to your library.