Between Enterprise and Ethics

Discover the intriguing world of 'bimorality' in Between Enterprise and Ethics by John Hendry, published by Oxford University Press in 2004. This thought-provoking paperback spans 312 pages and delves into the complexities of living by two contrasting sets of principles. Hendry examines how traditional modernity and the modern focus on entrepreneurial self-interest shape our moral landscape. By placing business within the broader context of moral culture, this book invites readers to reflect on the ethical dimensions of enterprise. Whether you're a business professional, a student of ethics, or simply curious about the interplay between morality and entrepreneurship, this insightful work offers valuable perspectives. Enhance your understanding of the ethical challenges in today's business world with this essential read.