Brand Management

Discover the comprehensive insights of "Brand Management" by Francesca Dall'Olmo Riley, published by Sage Publications Ltd in 2009. This essential volume spans an impressive 1800 pages, offering an in-depth overview of brand-related research accumulated over the past 50 years. Dive into the ongoing debates surrounding unresolved issues and explore the contemporary challenges that brands and their managers face today. Whether you're a marketing professional, a student, or simply interested in brand dynamics, this book serves as a crucial resource for understanding the evolution and future of brand management. Enhance your knowledge and stay ahead in the competitive world of brand name products with this authoritative guide.