Brand Mysticism

Discover the captivating world of branding in Brand Mysticism by Steven Grasse, the visionary behind Hendrick's Gin and Sailor Jerry Rum. Released in 2022 by Running Press, this hardback edition spans 208 pages and offers an edgy and irreverent exploration of branding that challenges conventional wisdom. Grasse, often hailed as “the punk-rock prince of small-batch spirits” by Food & Wine, shares his unique insights and experiences, making this book a must-read for those interested in business and creativity. If you enjoy the unconventional approaches of authors like Seth Godin and Austin Kleon, Brand Mysticism will inspire you to rethink your understanding of branding. Dive into this intriguing treatise and unlock the secrets to creating a powerful brand identity.