Brand Sense

Discover the groundbreaking insights of Brand Sense by Martin Lindstrom, published by Kogan Page Ltd in 2010. This revised edition spans 192 pages and delves into the often-overlooked sensory aspects of branding. Lindstrom takes you on an enlightening journey, revealing how the senses of touch, taste, and smell can be powerful tools in marketing. From the enticing aroma of a new car to the satisfying crunch of Kellogg's cornflakes, learn how to captivate consumers by engaging their senses in innovative ways. This book is a must-read for anyone looking to elevate their brand strategy and explore the new frontier of advertising. Embrace the power of sensory branding with Brand Sense and transform your approach to connecting with customers.