Branded

Explore the unsettling landscape of teen marketing in Branded by Alissa Quart. Published in 2003 by Cornerstone, this compelling paperback spans 336 pages and delves into the intricate ways adolescents are influenced by marketing strategies. Quart reveals how young people are taught to market to one another while exposing the unsettling practices of adults who infiltrate their lives under the guise of friendship. These marketers meticulously observe and manipulate the choices teens make regarding fashion, food, music, and conversation. With a keen focus on ethical issues and the dynamics of youth culture, Branded is an essential read for anyone interested in the intersection of business, economics, and adolescent behavior. Discover how the world of marketing shapes the lives of teens and the implications it holds for future generations.