• Book cover of: Brick & Mortar Shopping in the 21st Century. By: Conference on Advertising and Consumer Psychology (25th 2006 Houston, Tex.)

Brick & Mortar Shopping in the 21st Century

Conference on Advertising and Consumer Psychology (25th 2006 Houston, Tex.)

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Brick & Mortar Shopping in the 21st Century

Addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

Book cover of: Brick & Mortar Shopping in the 21st Century. By: Conference on Advertising and Consumer Psychology (25th 2006 Houston, Tex.)

Brick & Mortar Shopping in the 21st C...

€187,94
€187,94 €193,75