Business of Healthcare Innovation

Discover the transformative insights in Business of Healthcare Innovation by Lawton Robert Burns, published by Cambridge University Press in 2020. This updated third edition spans 516 pages and provides a thorough comparative analysis of the groundbreaking technologies driving significant advancements in global healthcare. Burns delves into the essential elements required for the successful development and commercialization of these innovations.

Designed for both executives and students, this book addresses practical business strategy issues, making it an invaluable resource for anyone involved in the healthcare sector. Equip yourself with the knowledge to navigate the complexities of healthcare innovation and understand the critical factors that contribute to success in this dynamic field.