Capital Letters
Discover the insightful world of academic publishing with Capital Letters by J. M. Hawker, published by Cambridge University Press in 2019. This engaging paperback explores the complexities of the academic bookshop, delving into the text and market dynamics that shape the industry. With 75 pages of thorough analysis, Hawker examines the driving forces behind changes in global markets, utilizing both quantitative and qualitative research data sourced from academic booksellers and commercial publishers. This compelling work argues that academic booksellers hold the key to fostering a sustainable and equitable future for academic texts. Perfect for scholars, booksellers, and anyone interested in the evolution of academic literature, Capital Letters is a must-read for understanding the vital role of books in academia.