Capturing Customer Equity

Discover the essential strategies for enhancing customer relationships with "Capturing Customer Equity," published by Taylor & Francis Inc in 2006. This insightful paperback, spanning 106 pages, is expertly divided into five comprehensive chapters that guide both academics and marketers alike. The book provides a wealth of research directions while offering practical frameworks for the creation and management of customer equity in both domestic and international markets.

With its inclusion of charts, tables, and figures, "Capturing Customer Equity" makes complex concepts accessible and easy to understand. Whether you are a seasoned marketer or an academic researcher, this book is a valuable resource that will enhance your understanding of customer equity and its pivotal role in driving business success. Don't miss the opportunity to elevate your marketing strategies with this informative guide!