CIM Handbook of Strategic Marketing

Discover the essential insights for senior executives in the CIM Handbook of Strategic Marketing by Colin Egan. Published by Taylor & Francis Ltd in 1998, this comprehensive hardback edition spans 298 pages and delves into the strategic dimensions of marketing management. Egan emphasizes the critical importance of aligning your company's capabilities with genuinely attractive market sectors, making this book an invaluable reference for effective marketing practice. Whether you're looking to refine your business strategy or enhance your marketing efforts, this handbook provides the tools and knowledge you need to succeed in today’s competitive landscape. Elevate your strategic marketing skills and ensure your company's growth with this indispensable resource.