Coming Soon

Discover the captivating world of film trailers with Coming Soon by Keith M. Johnston. Published by McFarland & Co Inc in 2009, this insightful paperback spans 228 pages and explores the crucial role that trailers play in shaping audience expectations for new movies. Johnston expertly demonstrates how these 'coming attractions' not only introduce upcoming films but also educate viewers on essential film technologies, including synchronized sound, widescreen, and 3-D. Delve into the evolution of trailers as they transition from traditional media to modern platforms like television and the Internet. Perfect for film enthusiasts and industry professionals alike, Coming Soon offers a comprehensive look at this often-overlooked aspect of cinema that has become a trailblazer in its own right.