Communication Research Measures

Discover the essential resource for communication scholars and practitioners in "Communication Research Measures" by Rebecca B. Rubin. Published by Taylor & Francis Ltd in 2009, this comprehensive sourcebook spans 400 pages, offering a rich collection of scales designed to measure key communication constructs. The meticulously curated scales cover diverse areas including interpersonal, mass, organizational, and instructional communication, where formal quantitative measures have been extensively developed. Whether you're conducting research or seeking to enhance your understanding of communication dynamics, this book serves as an invaluable tool. Dive into the world of communication research and elevate your studies with the insights provided in this authoritative guide.