Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Discover the dynamic intersection of marketing and consumer behaviour in the realm of sustainable tourism with Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. Authored by leading experts and published by Taylor & Francis Ltd, this engaging paperback spans 228 pages and offers a comprehensive analysis of current trends shaping the industry. Released in 2025, this book delves into the evolving attitudes and preferences of consumers, providing valuable insights for marketers and tourism professionals alike. Whether you are a student, researcher, or industry practitioner, this essential read will equip you with the knowledge to navigate the complexities of sustainable tourism marketing effectively. Enhance your understanding of consumer behaviour and stay ahead in the competitive landscape with this must-have resource.