Crafting Customer Experience Strategy

Discover the transformative power of customer experience with Crafting Customer Experience Strategy by Sapna Popli. Published by Emerald Publishing Limited in 2021, this insightful hardback spans 256 pages and delves into the critical role of Customer Experience Management (CEM) in gaining a competitive edge in today's dynamic marketplace.

Drawing valuable lessons from Asia, Popli provides marketing scholars and practitioners with actionable insights and strategies to enhance customer interactions. Whether you're looking to elevate your business's customer service or deepen your understanding of consumer behavior, this book is a must-read. Equip yourself with the knowledge to craft exceptional customer experiences that drive loyalty and success.