Creating Images and the Psychology of Marketing Communication

Discover the intricate relationship between image creation and marketing psychology in "Creating Images and the Psychology of Marketing Communication" by Taylor & Francis Inc. Published in 2006, this insightful hardback edition spans 442 pages and delves into the findings presented at a conference held in Seoul, Korea, in 2004. The book is meticulously structured into three comprehensive sections: Theories of Image, Country Image, and Individual and Celebrity Source Image, each exploring the profound impact of brand attachment on consumer perception. Ideal for marketing professionals, students, and anyone interested in the dynamics of brand communication, this book offers valuable insights into how images influence marketing strategies. Enhance your understanding of marketing communication with this essential read.