Creating New Markets in the Digital Economy

In "Creating New Markets in the Digital Economy," author Irene C. L. Ng offers a compelling exploration of how digital connectivity is reshaping the business landscape. Published by Cambridge University Press in 2014, this insightful hardback spans 260 pages and delves into the emergence of innovative business models and the personalization of products and services. Ng's unique perspective, derived from her extensive experience in both business and academia, provides valuable insights for business leaders, entrepreneurs, policy makers, and students alike. This book serves as an essential resource for understanding the economic aspects of technological innovations and marketing research in today's digital age. Discover how to leverage new opportunities and create value in the rapidly evolving digital marketplace.