Critical Marketing

Discover the transformative insights in Critical Marketing by Pauline Maclaran, published by Taylor & Francis Ltd in 2017. This compelling hardback edition spans 280 pages and challenges the conventional perceptions of marketing as merely a tool for creating wants and needs through selling and advertising. Maclaran's work critically examines the ethical, social, and methodological dilemmas that contemporary marketing faces today. By addressing these pressing issues, Critical Marketing encourages readers to rethink traditional marketing theories and adopt a more responsible approach to the field. Whether you are a marketing professional, student, or simply interested in the ethical dimensions of marketing, this book is an essential addition to your library. Dive into a critical exploration of marketing that goes beyond the surface and engages with the complexities of the industry.