Cross-Cultural Marketing

Name: Cross-Cultural Marketing
Brand: Dawn Burton
SKU: 9780415448932
Price: 71.53 EUR
Availability: OutOfStock

Dawn Burton

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Autorius Dawn Burton

Žanras Marketing, Multiculturalism, Minority consumers, Sales & marketing, Business & Economics, Business / Economics / Finance, Business/Economics, Business & Economics / Marketing / General, Marketing - General

Leidėjas Taylor & Francis Ltd

Leidimo metai 2008 m.

Puslapių skč. 328 psl.

Viršelis Minkštas viršelis

ISBN 9780415448932

Cross-Cultural Marketing

This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.

Cross-Cultural Marketing

€71,53

€71,53 €73,74

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