Customer Engagement in Theory and Practice

Explore the dynamic world of customer engagement with Customer Engagement in Theory and Practice by Katarzyna Żyminkowska. Published by Springer Nature Switzerland AG in 2019, this insightful hardback edition spans 159 pages and provides a comprehensive understanding of customer engagement as a crucial element of effective marketing management.

Żyminkowska adopts an integrative approach, weaving together various strands of marketing research, including customer activism and value formation. This book is essential for marketers, business professionals, and anyone interested in enhancing their understanding of customer relationships. Dive into the theories and practices that can transform your customer engagement strategies and drive your business success. Don't miss the opportunity to elevate your marketing knowledge with this essential read!