Design in Business

Discover the transformative power of design in the corporate world with Design in Business by Margaret Bruce. Published by Pearson Education Limited in 2001, this insightful paperback spans 312 pages and presents a holistic perspective on integrating design as a fundamental business process rather than a mere specialty.

Bruce advocates for a concept she terms "Total Design Management," emphasizing that design should be a collective priority across all levels of an organization. This book is essential for business leaders, strategists, and anyone interested in enhancing their company's competitive edge through effective design practices.

Whether you are involved in product design, project management, or strategic planning, Design in Business will equip you with the knowledge to make design a core element of your business strategy, driving success and innovation in today's competitive market.