Digital Marketing Strategies for Value Co-Creation 2e

Discover the transformative power of digital marketing with Digital Marketing Strategies for Value Co-Creation 2e by Wilson Ozuem. Published by Springer International Publishing AG in 2025, this comprehensive second edition spans 311 pages and delves into the critical role of Online Brand Communities (OBCs) in enhancing marketing strategies. As the landscape of value co-creation continues to evolve, Ozuem provides insightful frameworks and innovative approaches to leverage OBCs effectively. This book is an essential resource for marketers, business leaders, and academics looking to stay ahead in the digital age. Enhance your understanding of the interplay between digital marketing and value creation with this indispensable guide.