Economics of Professional Road Cycling

Explore the intricate world of professional road cycling with Economics of Professional Road Cycling by Daam Van Reeth. Published by Springer International Publishing AG in 2022, this second edition spans 367 pages of in-depth analysis and fresh insights. This comprehensive book not only reviews existing research but also introduces the latest concepts, ideas, and data related to the economics of cycling. It serves as a valuable resource for a wide range of stakeholders, including governments, cycling governing bodies, team managers, race organizers, sponsors, and media. Whether you're an academic, a cycling enthusiast, or a professional in the industry, this book sets a crucial agenda for future research while enhancing your understanding of the economic dynamics that shape the sport. Dive into this essential read to discover the multifaceted aspects of professional road cycling.