Emergence of Modern Marketing

Name: Emergence of Modern Marketing
Brand: R.a. Church
SKU: 9780714683263
Price: 80.02 EUR
Availability: OutOfStock

R.a. Church

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Autorius R.a. Church

Žanras Economic history, Sales & marketing, 20th century, Marketing - General, Commerce, Business & Economics, Business / Economics / Finance, Business/Economics, Business & Economics / Commerce, Business & Economics / Economics / General, History, Marketing

Leidėjas Taylor & Francis Ltd

Leidimo metai 2003 m.

Puslapių skč. 158 psl.

Viršelis Minkštas viršelis

ISBN 9780714683263

Kategorijos Marketing

Emergence of Modern Marketing

This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of International case studies.

Emergence of Modern Marketing

€80,02

€80,02 €82,49

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