• Book cover of: European Consumers in the Digital Era. By: Magorzata Bartosik-Purgat

European Consumers in the Digital Era

Magorzata Bartosik-Purgat

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Leidimo metai 2024 m.
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ISBN 9781032204666

European Consumers in the Digital Era

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

Book cover of: European Consumers in the Digital Era. By: Magorzata Bartosik-Purgat

European Consumers in the Digital Era

€50,92
€50,92 €52,49