Evaluating Public Communication

Jim Macnamara

€55,77
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Autorius Jim Macnamara
Leidimo metai 2017 year
Puslapių skč. 392 pages
Viršelis Soft cover
ISBN 9781138228580
Kategorijos Social Psychology

Evaluating Public Communication

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Evaluating Public Communication

Evaluating Public Communication

€55,77
€55,77 €57,49