Evangelicals Incorporated

Discover the intricate relationship between faith and commerce in "Evangelicals Incorporated" by Daniel Vaca, published by Harvard University Press in 2019. This thought-provoking book delves into the world of American evangelicalism, revealing it as a dynamic commercial practice rather than merely a conservative Protestant movement shaped by market forces. Vaca argues that evangelicals actively engage with corporations and commercial products, which in turn helps them form and express their religious identities. With 336 pages of insightful analysis, this hardback edition invites readers to explore how the intersection of faith and business influences the lives of millions. Perfect for those interested in religion, culture, and the economy, "Evangelicals Incorporated" is a must-read for anyone looking to understand the complexities of modern American evangelicalism.