Focused Issue on The Marketing Process in Organizational Competence

Discover the insightful "Focused Issue on The Marketing Process in Organizational Competence," published by Emerald Publishing Limited in 2005. This hardback volume spans 282 pages and delves into the essential relationship between marketing processes and organizational competence. It features a collection of thought-provoking papers that examine the core principles of market orientation within the framework of competence theory. Each contribution sheds light on the foundational concepts and theoretical advancements that shape our understanding of competence and marketing theories. Ideal for scholars and practitioners alike, this book is a valuable resource for anyone looking to deepen their knowledge of marketing's role in enhancing organizational effectiveness.