• Book cover of: Fundamentals of Business Marketing Research

Fundamentals of Business Marketing Research

Richard E Plank

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Autorius Richard E Plank
Kalba Anglų k.
Leidimo metai 2003 m.
Puslapių skč. 312 psl.
Viršelis Minkštas viršelis
ISBN 9780789023124

Fundamentals of Business Marketing Research

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta

Book cover of: Fundamentals of Business Marketing Research

Fundamentals of Business Marketing Re...

€72,53
€72,53 €75,24