Geodemographics, GIS and Neighbourhood Targeting

Discover the essential guide to understanding neighbourhood targeting with Geodemographics, GIS and Neighbourhood Targeting by Richard Harris. Published by John Wiley & Sons Inc in 2005, this comprehensive paperback spans 320 pages and serves as a valuable resource for both beginners and seasoned professionals in the field.

This book delves into the methods, theories, and classification techniques that form the backbone of neighbourhood analysis and commercial geodemographic products. With a particular emphasis on the presentation and application of neighbourhood classification within Geographic Information Systems (GIS), readers will gain practical insights into effective targeting strategies.

Whether you're looking to enhance your understanding of geodemographics or seeking to apply these concepts in your work, Richard Harris's expert guidance makes this book a must-have for anyone interested in the intersection of geography and marketing.