Global Branding and Country of Origin

Discover the intricate world of global marketing with Global Branding and Country of Origin by Gaetano Aiello. Published by Taylor & Francis Ltd in 2018, this insightful paperback features 132 pages of cutting-edge research from leading marketing scholars. The book delves into both domestic and multinational strategies, offering a comprehensive understanding of global marketing dynamics and consumer behavior. Originally published as a special issue of the Journal of Global Scholars Marketing Science, this collection serves as an essential resource for marketers, researchers, and anyone interested in the complexities of branding on a global scale. Enhance your marketing knowledge and stay ahead in the competitive landscape with this indispensable guide.