Handbook of New Product Development Management

Discover the essential insights of product innovation with the Handbook of New Product Development Management, published by Taylor & Francis Ltd in 2007. This comprehensive guide spans 560 pages, offering a thorough examination of the critical aspects of managing new product development (NPD).

Delve into the intricate interplay of strategy, innovation, entrepreneurship, and macro-organizational behavior that defines successful NPD processes. Each chapter presents open questions that encourage thoughtful exploration and discussion, making it an invaluable resource for both students and professionals in the field.

Whether you are looking to enhance your understanding of product development or seeking effective management strategies, this handbook serves as a crucial reference for navigating the complexities of bringing new products to market. Enhance your expertise today with this authoritative text!