How to Conduct Telephone Surveys

Discover the essential guide to conducting effective telephone surveys with How to Conduct Telephone Surveys by Linda B. Bourque. Published by SAGE Publications Inc in 2003, this revised edition spans 344 pages and provides valuable insights for professionals in the fields of business, marketing, and social science research.

This comprehensive resource teaches readers the intricacies of developing and administering telephone surveys, ensuring that you can collect and analyze data with confidence. The book covers various types of telephone surveys, helping you determine the most suitable data collection methods for your needs. Additionally, it offers practical advice on designing effective questionnaires, complete with examples and checklists to streamline your process.

Whether you are a seasoned researcher or new to the field, How to Conduct Telephone Surveys is an indispensable tool for enhancing your data collection skills. Elevate your research methods today!