International Business Environment and National Identity

Discover the intricate relationship between global business and national identity in "International Business Environment and National Identity" by Tatiana Gladkikh. Published by Taylor & Francis Ltd in 2017, this insightful hardback features 180 pages of compelling analysis based on interviews with Russian and British business travelers. Gladkikh explores how their perspectives on national identity are influenced by the dynamics of international business, providing a fresh lens through which to understand the effects of globalization on contemporary society. This book is essential for anyone interested in the intersection of business, culture, and identity in today's interconnected world. Dive into this thought-provoking read and gain a deeper understanding of how global forces shape our identities.