Is it all About Image?

Discover the pivotal role of publicity in the architectural world with Is it all About Image? by Laura Iloniemi, published by John Wiley & Sons Inc in 2004. This insightful paperback spans 224 pages, delving into the complexities of architectural services marketing. Whether you're part of a large firm or a small practice, navigating the legal constraints of self-promotion while effectively generating publicity can be a daunting task. Iloniemi addresses these challenges head-on, offering valuable strategies to enhance your visibility in both local and global markets. Perfect for architects looking to elevate their practice, this book is a must-read for anyone involved in the architectural industry. Don't miss the opportunity to learn how to master the art of image in architecture!