It's Not TV

Discover the transformative impact of HBO on television in "It's Not TV," a compelling collection of essays edited by Taylor & Francis Ltd. Published in 2008, this insightful book spans 260 pages and delves into the intricate relationship between market positioning, style, content, technology, and political economy within the realm of television studies. The essays explore HBO's pioneering role as a technological innovator and its influence on the production process and brand creation. Ideal for scholars and enthusiasts alike, "It's Not TV" invites readers to critically engage with the evolving landscape of television and understand HBO's significant contributions to the medium. Enhance your collection with this essential read that examines the future of television through the lens of one of its most influential players.