Law and Creativity in the Age of the Entertainment Franchise

Discover the intricate relationship between law and creativity in the entertainment sector with Law and Creativity in the Age of the Entertainment Franchise by Kathy Bowrey. Published by Cambridge University Press in 2014, this insightful hardback spans 255 pages, delving into the dynamics of modern franchises that shape our cultural landscape.

This compelling book examines how artists, owners, and entrepreneurs navigate and sometimes stretch intellectual property laws to monetize their creative endeavors. With a focus on fictional universes, entertainment concepts, and the reinvention of cultural traditions, Bowrey highlights the ongoing marketplace presence of these franchises and their profound impact on the industry.

Whether you're a student, a professional in the field, or simply an enthusiast of the entertainment industry, this book offers valuable insights into the commercialization of creativity in today's franchise-driven world.