Management of Intangibles

Discover the essential insights in "Management of Intangibles" by Ahmed Bounfour, published by Taylor & Francis Ltd in 2007. This comprehensive volume spans 336 pages, offering an integrated and innovative approach to managing intangible resources. Bounfour examines the critical role these resources play in establishing competitive advantage in today's marketplace. Ideal for professionals and students in Business & Economics, this book delves into the complexities of intangible asset management, providing valuable strategies for enhancing organizational performance. Elevate your understanding of management with this insightful read that bridges theory and practice in the realm of intangibles.