Management of Luxury

Discover the intricacies of luxury branding with "Management of Luxury" by Benjamin Berghaus, published by Kogan Page Ltd in 2018. This comprehensive 2nd revised edition spans 496 pages and features over fifty insightful contributions from leading experts in luxury management and marketing. Dive into the dynamic world of affluent consumers and explore the strategies that define the luxury goods industry. Whether you're a professional in the field or a passionate reader, this book provides a wealth of knowledge on managing and marketing luxury brands on a global scale. Enhance your understanding of this unique market and stay ahead of trends with this essential resource.