Management of Marketing

Discover the essential insights into the world of marketing with Management of Marketing by Taylor & Francis Ltd. Published in 2005, this comprehensive paperback spans 422 pages and is designed to cover the key topics crucial for any MBA marketing course. This book strikes a perfect balance between theory and practical application, ensuring that readers grasp both the core concepts and their real-world implications. Additionally, it is complemented by dedicated student and lecturer websites, offering extra resources to deepen your understanding and enhance your learning experience. Whether you are a student or a professional looking to refine your marketing skills, this book is an invaluable resource that will guide you through the complexities of marketing management.