Managing in the Media

Explore the intricacies of media management with Managing in the Media, a comprehensive guide authored by experts in the field. Published by Taylor & Francis Ltd in 2001, this insightful book spans 412 pages and is designed to equip media managers with the essential skills and knowledge needed to thrive in today's dynamic landscape.

The book is thoughtfully divided into three sections, each addressing critical issues related to managing media effectively. It delves into the management of the audiovisual industry, contextualizing it within the broader cultural and economic environments that shape media operations. Whether you are a seasoned professional or new to the field, this book provides valuable insights that will enhance your understanding of media management.

Discover the strategies and frameworks that can help you navigate the complexities of the media industry and elevate your management skills with Managing in the Media.