Managing Marketing Information (RLE Marketing)

Discover the essential components of a successful marketing strategy with Managing Marketing Information (RLE Marketing) by Nigel Piercy. Published by Taylor & Francis Ltd in 2015, this insightful paperback spans 242 pages and serves as a comprehensive guide to understanding marketing information systems.

This book delves into vital market research techniques while illustrating how these methods integrate into a well-structured market information system tailored to meet specific corporate needs. Whether you are a marketing professional or a student, Piercy's expertise will equip you with the knowledge necessary to enhance your marketing efforts and drive success. Explore the intricacies of information storage and retrieval systems and elevate your understanding of marketing management with this invaluable resource.