Market Research in Practice

Enhance your market research expertise with Market Research in Practice by Paul Hauge. This comprehensive guide, published by Kogan Page Ltd in 2025, is now available in its 5th revised edition, spanning an informative 408 pages. Dive into the world of market research as Hauge expertly outlines essential tools and methods to help you achieve reliable results. Whether you're a beginner or looking to refine your skills, this bestselling resource is designed to empower you with practical insights and strategies. Equip yourself with the knowledge to make data-driven decisions and elevate your business practices. Don't miss the opportunity to learn from one of the industry's leading voices!